Facebook Targeting Ads

Alaska Mileage Plan Shopping is an online shopping site that allows members to earn miles on every dollar of their purchases at over 850 retailers. These social media carousels and solo ads are geared towards active shoppers, new non-shoppers, and one-time shoppers. Additionally, I created animated holiday bonus creative with typographic treatment for the carousel that engages the viewer to keep scrolling to the end. For the non-animated solo ad, I chose to utilize a new approach at the time and create a post that looks like it was written by a friend you follow. The strategy was to make the reader pause their newsfeed scrolling to read the post and promote engagement by appealing to the reader’s interests.

FEATURED

• Post-inspired Social Media Solo Ad
• Animated Holiday Bonus Social Media Solo Ad
• Bonus Social Media Carousel Ad
•  New Non-shopper Social Media Carousel Ad
• Active Shoppers Social Media Carousel Ad
• One-time Shoppers Social Media Carousel Ad