Rewards Rally Campaign

United Airlines MileagePlus Shopping is an online shopping site that allows members to earn miles on every dollar of their purchases at over 950 retailers. This mystery bonus mile campaign launched during the timeframe of NCAA March Madness and was themed accordingly. I chose to gamify the bonus reveal and create urgency to click through with an expiring shot clock in the animated email.

After clicking through to the bonus landing page, if signed in, the member would receive an animated banner showing the ball they shot going into the hoop and revealing the bonus they scored. If the member was not signed in after clicking through the email, the landing page would show an animated “timeout” banner prompting the member to sign in to reveal the bonus they scored.

FEATURED

• Animated Email
• Animated Visitor Promotional Banner
• Animated Member Promotional Banner
• Visitor Home Page Banner